South America Living

Tips on Blogging on South America

4 Super Quick Blogging Tips for South American­ Based Travel Content

Jacarandas in bloom in Buenos Aires

Jacarandas in bloom in Buenos Aires

Starting a blog based on showcasing your travel hints and tips for South America is a fairly smart move. With so many travel blogs out there taking way too much of a general overview on travel in general, it can pay to focus on one specific region. South America is a good choice because it continues to be popular with a whole range of travelers, from budget­-conscious backpackers to luxury holidaymakers planning for a trip they’ll likely never forget. Really accentuating your blog and standing out from the rest of the pack who might take a similar focus is pretty essential.

Here are a few super quick tips to help your South American­-based travel content receive more eyes and ears than ever before:

Pink Flamingos On Ice, Blue Lagoon, Bolivia

Pink Flamingos On Ice, Blue Lagoon, Bolivia

Guest Post

One key way to get more exposure and raise the visibility of your blog? Start posting outside of your site and promoting some of the great travel options South American countries offer. Guest posting is a key way to do this, helping you reach new audiences while also providing content and helping you form relationships with other bloggers or site owners along the way. What’s also possible, especially with sites like Matador or BootsnAll, is the option of getting paid for your writing while still promoting your own blog.

Bandoneon player, San Telmo, Buenos Aires

Bandoneon player, San Telmo, Buenos Aires

Video and Audio

Maybe all you’re offering to people right now are text­based articles. If that’s the case, how about branching out and exploring your surroundings in countries like Peru, Argentina, Bolivia or Colombia and showing people visually what they’re likely to experience if they take a trip in the continent you’re an expert on? Developing YouTube content is a great way to drive traffic back to your main site. Likewise with podcasting. Perhaps you can get other experts on the region involved, interviewing them and offering further information to your audience as to how they can travel further and get more unique experiences on the continent.

Laguna Colorada, Bolivia

Laguna Colorada, Bolivia

Design and Photographs

Sharpening up the presentation of your content, especially in regards to website design and high-quality photography is another key way to have your South American-based travel content jump out over others. Check out this website designer by 1&1 to ensure your web design transmits your ideas correctly.

Consider specialising in panoramic shots, or maybe even integrating South American design features into the overall look and feel of your home and landing pages. Audiences appreciate nice touches like these, but also don’t forget to be as compatible with mobile as you can, given how the number of people using portable devices to browse the web is increasing year on year.

Showcase the Culture

Really hone your content by showing people more about South America than the same old tips and information they can read on almost every other site. Incorporate cultural aspects of each country into your content, show trailers from films, share songs, talk about recipes and cooking, perhaps even interview natives and ask them for recommendations to share with readers. People travel to learn more than anything. Giving them the experience to do so on your blog is a definite step in the right direction.

Candombe in Montevideo during Carnaval time

Candombe in Montevideo during Carnaval time




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